7 Questions to Ask When Hiring an SEO Consultant

If your website does not show on the first page of a search result using a related keyword, then there is trouble in paradise. If it doesn’t show off then your potential customers do not even know that you exist. As they say, out of sight is out of mind. To make sure that your business is successful online, you will need to hire an SEO consultant or a partner.

Here are 7 questions to ask the prospective SEO consultant:

1. How much experience do you have in SEO marketing?
This is an important and vital question to ask because experience speaks volume about the SEO professional. You can easily measure their success rate by looking at the performance reports of other companies previously.

2. How will you help my business using SEO?
You need to know the strategy of the SEO consultant in order to gain faith in them. They should have a clear plan on how they intend to take your business forward.

3. What are the metrics and tools that you use?
Every SEO agency uses some kind of measuring tools to track the performance of their client’s website. However, some tools are more accurate than the others, so ask which tool the specialist is using for the website performance metrics.

4. How many conversions can you promise on a monthly basis?
Typically, an SEO consultant cannot give you an exact figure about the conversion rate but they can give you a ballpark figure in terms of percentage.

5. Do you charge in the percentage of profit or do you take a set amount as fees?
SEO consultants work both ways, some charge you in the percentage of profits and some just take a standard amount of fees. Either way that should not matter much but it is good to know information.

6. How much time do you require to turn around my business?
Nobody can promise the exact time, but a minimum of 3 weeks is required at the least for the SEO campaign to begin showing results.

7. What is the assurance that my website will be the first search result on all websites?
This is a very good question because SEO agency should be able to assure you by explaining the techniques to you.

These are the questions that you should be asking before hiring an SEO consultant. This way, you can make an informed choice.

5 Task an SEO Consultant does!!

Nowadays internet has become a very important part of our lives. People surf the internet daily for hours. Many businesses and organizations have started promoting their products and services online. They find it more convincing way as people are very influenced by the internet. But getting maximum clicks on your website is not that easy. You have to follow google’s guideline to stay in the battle. Here comes the role of an SEO consultant. Search Engine Optimization consultant helps the companies to rank their websites on the top results of Google. Every big and small business need the help of an SEO consultant to boost the reach of their website. Here are some tasks which an SEO consultant does.

Fulfill client’s objective: SEO first understands the objective of their client. What does the client really want from the SEO campaign, is the base of the whole planning. An SEO campaign can only succeed when the goal of the campaign is clear. SEO consultants do research for the campaign and plan the whole strategy accordingly.

Examines websites: Once the objective of the campaign is clear, SEO consultant start examining the website of the client to get the loophole and where the corrections are needed. They also examine the websites of the client’s competitors to compare the services of both and to know the plus point of the client.

Search Keywords: Keywords play an important role in the SEO world. It is the keywords which improve the rank of a website. SEO Consultants do their research on the keywords which are trending or the surfers search the most. Then they provide those keywords to the content writers to add in the website content.

Plan for ranking: SEO consultant prepare for all the tasks in advance. They decide the timings of each post and content that when it should go live on the website. They keep their close eye on the website’s ranking and whenever they see a fall in the ranking they active upload the latest content on the website to gain the ranking back.

Timely updates: An SEO check the website of the client timely so that he can identify if any change or update is required on the website. He also ensures that all the recent data and statistics have been updated on the website. He can also suggest some changes in the website which he thinks can be improved to attract more clients.

To complete all the above tasks on time an SEO has to be multi-tasking and intelligent enough to take instant decisions. It is a job which includes lots of responsibilities. SEO is a new industry and there are many things to explore. There is no special degree or qualification required to join the field. A graduate or masters degree holder can also become an SEO.

How to Find Genuine SEO Consultant in Dubai?

SEO consultant

SEO has revolutionised online Marketing and brand visibility. In the age of ‘internet of Things’, a vast majority of human population is turning towards the internet for solutions to all kinds of problems. UAE is no exception and the recent trends have spawned a number of SEO consultants in Dubai. Businesses have at times, found it difficult to keep pace with the ever expanding influence of online marketplaces and Search Engine optimisation is a key tool that can unlock the online potential of any kind of business, big or small. If you are looking for SEO consultants in Dubai we are here with a guide, on how to find Genuine SEO consultants in the pearl of the gulf!

  • Goals: The first and foremost thing to decide is what you want out of your SEO consultant. SEO consultants offer a wide range of services like search optimization, content writing etc. From a purely business perspective, if you are looking at building a brand, then search optimization should be your topmost priority. You will get quantified data, as to how many users have accessed your business online, what time of the day user interest peaks, in your business etc. This invaluable data along with the numerous eyeballs you will get on your website, can change the face of your business faster than ever! At expert SEO consultants, we strive to provide our clients with maximum visibility in the vast swathes of the internet.
  • Specialization: We have told you about the range of services that a standard seo consultant would provide. If you are particularly lacking in an area, such as search results then you should no doubt pick a consultant that would strengthen them. At expert SEO we have dedicated teams that take care of all the facets of digital marketing like PPC, Content, Optimization etc. We encourage domain specialization amongst our employees and they have consistently risen up to a variety of tricky challenges to deliver optimum solutions.
  • Result-oriented approach: A SEO firms which adopts a result driven approach are the surest sign of a genuine company. You should be able to see the difference before and after hiring a consultant, in terms of number of clicks on your webpage, Amount of time spent on your websites, the number of people redirected to a landing page etc. Also the SEO should proactively designed customized campaigns for peak seasons and holidays, aligned with enhanced business opportunities. At expert SEO we adopt a proactive approach towards marketing for our clients. We pride ourselves on our ability to deliver almost instant results in digital marketing.
  • Money: Money is also an important factor when considering a genuine SEO consultant. You don’t want to spend a small fortune on online marketing so try go get the most bang for your buck while negotiating.

Now that you’ve read about the things that make a top SEO consultant, be sure you include these in your screening process. There is no dearth of SEO consultants in Dubai, and these things will help you find the right one for your business.