10 Essential SEO Factors That Are Must for Ranking

SEO requirements are constantly changing, and it can be challenging to keep up with the latest developments. But if you want your site to receive traffic, you should be aware. Well-optimized sites over time receive more and more traffic, which means more potential customers and sale. Without SEO, search engines will not be able to find your website, and all your hard work will be in vain.

In this guide, we’ll tell you about the most crucial SEO ranking factors you need to dominate your search.

1. A secure and accessible site
Not surprisingly, the first of our SEO ranking factors are related to the correct URL type. In particular, this is the URL that Google bots can easily find and crawl. In other words, Google must be able to visit the URL and view the content of the page to begin to understand what this page is about. To help bots, you will need:

A robots.txt file that tells Google where it can and cannot find information about the site.

A site map that lists all your pages. If you are working with a WordPress site, you can customize a sitemap through Yoast SEO. If not, you can use the site map generator online.

2. Page speed (including mobile page speed)
Page speed has been identified as one of the main factors ranking SEO for many years. Google wants to improve the user experience on the Internet, and fast-loading web pages will definitely do that.

Google announced an update to the search engine speed-oriented mobile page algorithm that will begin to affect websites from July 2018. If your site does not load quickly on mobile devices, it can be penalized. Use Google’s mobile testing tool to see how your site is loaded.

3. Mobile First Index
Mobility is another important factor in SEO ranking of website promotion, which is definitely worth it from SEO consultants Dubai. More people are using mobile devices than desktop computers to access the Internet, and this is one of the reasons for the change in how Google ranks search results.

What you should pay attention to:

1. Do you have a responsive website that automatically resizes to fit the device?

2. Do you use large fonts for easy reading on a small screen?

3. Accessibility and ease of navigation, including easier access to the menu

4. Ensuring that the main content is not hidden from intermediate advertising

5. Find out more mobile-friendly design tips to improve ranking in Google search in our guide to improving conversion rates for mobile devices.

4. Domain Age, URL, and Permissions
Did you know that almost 60% of sites that are in the top ten Google rankings are three years old or more? A research data on two million pages show that very few sites younger than a year reach this ranking. So if you have had your website for some time, and you have optimized it using the tips from this article, this is already an advantage.

In some cases, the domain name matters. Although Google has penalized exact-matched domains (those in which the target keyword is in the URL), such punishment is usually applied to spam sites with thin content.

5. Optimized content
We already talked a lot about content and ranking factors in SEO. This is because this is one of the most important search ranking factors (right there, with links, user experience, and Rank Brain, which we’ll get to soon). One SEO ranking factor that leads to the negative ranking is duplicate content. For SEO, fresh, original content is always better. And if you have similar content, tell Google which one should be considered the most authoritative using canonical URLs.

6. Technical SEO
Earlier, we said that getting the right code is one of the aspects of SEO site optimization for improving search engine rankings. Here are some aspects to look out for:

1. Use key phrases in the page headlines, and it is there that Google first looks to determine which content belongs to which search. You will see the page title in the first line of the search results entry.

2. Use title tags to show the content hierarchy. If your heading is formatted as h1, then use the subtitles h2 or h3.

3. Create a Meta description that simultaneously attracts readers and includes your key phrase or takes help of SEO agency. Meta-descriptions should be short and comfortable.

7. User Experience (Rank Brain)
For a while, Google has been using artificial intelligence to increase the ranking of web pages. He calls this Rank Brain factor. It includes several signals that affect your search engine rankings.

1. Click through rate- number of people in the percent who click to visit your site after the entry appears in the search results.

2. Bounce rate is the number of people who closed your site again, which basically means that your site did not give them what they wanted. To deal with this problem, you can take the help of SEO consultants.

3. Waiting time- how long the visitors stay on your site after their arrival.

8. Reference
At best, when a reputable site includes a relevant link to your site in the relevant part of its content. Finally, links to your own content can help link pages for both Google and your visitors, making each page more valuable. If you have an official page and a link to another page on your site, it helps visitors find another page and passes some amount of weight. This will help this second page to increase search engine rankings.

9. Social Signals
The official word for Google is that social shares are not a direct ranking factor. Links from Twitter or Facebook are not considered links from other reputable sites.

However, it cannot be denied that the top-ranked pages in Google search results usually have a lot of common resources- perhaps because the more your content is published, the more people will see it and decide to share a link to it. This means that getting more social share helps your ranking in search engines, at least indirectly.

10. Real business information
This advice by SEO agency is important for businesses targeting specific local points. The absence or presence of business information on your website is one of the most important ranking factors.

Therefore, it is essential to look after areas as:

1. Business listings on Facebook and Google My Business

2. NAP – name, address, phone number

3. Reviews on these sites and in relevant directories such as Google reviews and other

4. Correct local search conditions

Availing Local SEO Services in Dubai Managing your Business Online

Want to increase the visibility of your web page? You can now establish a new business in Dubai knowing that you get a good online presence. It’s easy to opt for local SEO Dubai that brings in the confidence, as you can become the real entrepreneur. You need to find a reputed agency where an SEO expert takes care of all your needs ensuring that you give your business a new start in Dubai.

Finding the Right SEO Agency

First, you need to a trusted SEO agency ensuring that they handle all your works efficiently. SEO helps your site to get a better rank in the search engines and thus you can now reach your target audience engaging more visitors to your site. In this way, you can enhance the overall business opportunities that give you the confidence to go ahead.

9 Types of Contents Boosting your SEO Page

Here are given 9 types of contents promoting your SEO campaign:

1. Writing the FAQ contents becomes an important thing that boosts your local SEO. Include the necessary facts that help users to know the features in detail.

2. It’s good to frame short-form and evergreen articles that inspire readers to go through the whole piece learning what you want to say.

3. You can create a blog column where you can write articles on different concepts. Make sure you update the blog on a regular basis that helps users to learn new things.

4. You can include pictures and graphics that make the contents more interesting to the readers. Also, you can describe the facts through animated images that help readers to find it interesting and they would go through the details of the products and services you offer.

5. Next, you can write the content in a question and answer format, as it creates a different view making readers feel motivated to learn what the article says.

6. Don’t forget to write an introduction to the article that describes what you are going to say in the whole content. Also, it helps readers to get an overview of the article before they start reading.

7. Do proper research before writing an article that helps you to include all the interesting facts. It makes readers feel good and they would read the content till the end that makes you feel great as a writer.

8. Always write nice product descriptions that help users to know what you are offering and accordingly they can make the right choice. You need to write the details of the products ensuring that a buyer feels confident to add it to the cart.

9. It’s good to write keyword-based articles that help you to target users who are searching with similar words.

Local SEO services Dubai includes all the above-mentioned features and it’s always important to create a content that boosts your SEO campaign. In this way, you can comprehend the importance of writing contents increasing the visibility of your site online.

7 Questions to Ask When Hiring an SEO Consultant

If your website does not show on the first page of a search result using a related keyword, then there is trouble in paradise. If it doesn’t show off then your potential customers do not even know that you exist. As they say, out of sight is out of mind. To make sure that your business is successful online, you will need to hire an SEO consultant or a partner.

Here are 7 questions to ask the prospective SEO consultant:

1. How much experience do you have in SEO marketing?
This is an important and vital question to ask because experience speaks volume about the SEO professional. You can easily measure their success rate by looking at the performance reports of other companies previously.

2. How will you help my business using SEO?
You need to know the strategy of the SEO consultant in order to gain faith in them. They should have a clear plan on how they intend to take your business forward.

3. What are the metrics and tools that you use?
Every SEO agency uses some kind of measuring tools to track the performance of their client’s website. However, some tools are more accurate than the others, so ask which tool the specialist is using for the website performance metrics.

4. How many conversions can you promise on a monthly basis?
Typically, an SEO consultant cannot give you an exact figure about the conversion rate but they can give you a ballpark figure in terms of percentage.

5. Do you charge in the percentage of profit or do you take a set amount as fees?
SEO consultants work both ways, some charge you in the percentage of profits and some just take a standard amount of fees. Either way that should not matter much but it is good to know information.

6. How much time do you require to turn around my business?
Nobody can promise the exact time, but a minimum of 3 weeks is required at the least for the SEO campaign to begin showing results.

7. What is the assurance that my website will be the first search result on all websites?
This is a very good question because SEO agency should be able to assure you by explaining the techniques to you.

These are the questions that you should be asking before hiring an SEO consultant. This way, you can make an informed choice.

5 Task an SEO Consultant does!!

Nowadays internet has become a very important part of our lives. People surf the internet daily for hours. Many businesses and organizations have started promoting their products and services online. They find it more convincing way as people are very influenced by the internet. But getting maximum clicks on your website is not that easy. You have to follow google’s guideline to stay in the battle. Here comes the role of an SEO consultant. Search Engine Optimization consultant helps the companies to rank their websites on the top results of Google. Every big and small business need the help of an SEO consultant to boost the reach of their website. Here are some tasks which an SEO consultant does.

Fulfill client’s objective: SEO first understands the objective of their client. What does the client really want from the SEO campaign, is the base of the whole planning. An SEO campaign can only succeed when the goal of the campaign is clear. SEO consultants do research for the campaign and plan the whole strategy accordingly.

Examines websites: Once the objective of the campaign is clear, SEO consultant start examining the website of the client to get the loophole and where the corrections are needed. They also examine the websites of the client’s competitors to compare the services of both and to know the plus point of the client.

Search Keywords: Keywords play an important role in the SEO world. It is the keywords which improve the rank of a website. SEO Consultants do their research on the keywords which are trending or the surfers search the most. Then they provide those keywords to the content writers to add in the website content.

Plan for ranking: SEO consultant prepare for all the tasks in advance. They decide the timings of each post and content that when it should go live on the website. They keep their close eye on the website’s ranking and whenever they see a fall in the ranking they active upload the latest content on the website to gain the ranking back.

Timely updates: An SEO check the website of the client timely so that he can identify if any change or update is required on the website. He also ensures that all the recent data and statistics have been updated on the website. He can also suggest some changes in the website which he thinks can be improved to attract more clients.

To complete all the above tasks on time an SEO has to be multi-tasking and intelligent enough to take instant decisions. It is a job which includes lots of responsibilities. SEO is a new industry and there are many things to explore. There is no special degree or qualification required to join the field. A graduate or masters degree holder can also become an SEO.

How to Find Genuine SEO Consultant in Dubai?

SEO consultant

SEO has revolutionised online Marketing and brand visibility. In the age of ‘internet of Things’, a vast majority of human population is turning towards the internet for solutions to all kinds of problems. UAE is no exception and the recent trends have spawned a number of SEO consultants. Businesses have at times, found it difficult to keep pace with the ever expanding influence of online marketplaces and Search Engine optimisation is a key tool that can unlock the online potential of any kind of business, big or small. If you are looking for SEO consultants in Dubai we are here with a guide, on how to find Genuine SEO consultants in the pearl of the gulf!

  • Goals: The first and foremost thing to decide is what you want out of your SEO consultant. SEO consultants offer a wide range of services like search optimization, content writing etc. From a purely business perspective, if you are looking at building a brand, then search optimization should be your topmost priority. You will get quantified data, as to how many users have accessed your business online, what time of the day user interest peaks, in your business etc. This invaluable data along with the numerous eyeballs you will get on your website, can change the face of your business faster than ever! At expert SEO consultants, we strive to provide our clients with maximum visibility in the vast swathes of the internet.
  • Specialization: We have told you about the range of services that a standard seo consultant would provide. If you are particularly lacking in an area, such as search results then you should no doubt pick a consultant that would strengthen them. At expert SEO we have dedicated teams that take care of all the facets of digital marketing like PPC, Content, Optimization etc. We encourage domain specialization amongst our employees and they have consistently risen up to a variety of tricky challenges to deliver optimum solutions.
  • Result-oriented approach: A SEO firms which adopts a result driven approach are the surest sign of a genuine company. You should be able to see the difference before and after hiring a consultant, in terms of number of clicks on your webpage, Amount of time spent on your websites, the number of people redirected to a landing page etc. Also the SEO should proactively designed customized campaigns for peak seasons and holidays, aligned with enhanced business opportunities. At expert SEO we adopt a proactive approach towards marketing for our clients. We pride ourselves on our ability to deliver almost instant results in digital marketing.
  • Money: Money is also an important factor when considering a genuine SEO consultant. You don’t want to spend a small fortune on online marketing so try go get the most bang for your buck while negotiating.

Now that you’ve read about the things that make a top SEO consultant, be sure you include these in your screening process. There is no dearth of SEO consultants, and these things will help you find the right one for your business.