Days of the conventional marketing are over! The very basic marketing strategy is to promote your business at the place where the majority of people spend most of their time. And we know where people are spending most of their time these days, its internet. Internet is the best place where your business can be seen easily by your target audience. Due to this, there is a rise in the trend of digital marketing. Digital marketing agencies make sure that your business website is seen by maximum number of people. They do so by optimizing your website to get top ranking on search engine result pages.
High ranking on the top search engines like Google, Yahoo, and Bing drives more traffic to your website. First 5 search results get about 60% search traffic hence it is important for your business to rank within first 5 positions. Getting top ranking on trusted search engines builds trust and confidence for your brand in mind of customers.
Out of various digital marketing techniques, Search Engine Optimization is the most popular one. SEO drives organic traffic to your website and increase conversion rates. There are plenty of SEO techniques such as on page SEO, off page SEO, PPC, content planning, keyword research, local SEO, and analytics. SEO packages in Dubai include these services. Integration of these SEO techniques helps you achieve desired results.
SEO companies have years of experience in implementing SEO strategies and they know which tactics and techniques to use for your website to get high ranking on search engine. You have to find the best SEO company that offers most affordable SEO packages in Dubai. A Good SEO company is the one that keeps itself updated with current trends, new optimization tactics, and change in search engine algorithms. First, you should find a reputed SEO agency, and then decide the type of services you need depending on your business and target audience. To find a good SEO company asks for recommendations, take advice from industry experts and look for a local SEO service provider.
Other than SEO, leading SEO companies offer digital marketing services like content marketing, social media marketing, email marketing, asset and ad design, website design and website development. A good SEO company will guide you regarding the digital marketing services you should avail in order to grow your business.
There are many ways through which one can use the SEO service to maximise the traffic and online sales for their respective website. The SEO service has become a vital part of any website to excel and perform better than the competitors. Below are given 15 best SEO marketing solutions for any business which can blossom both locally and globally.
- Keywords– The keywords play a major role in the ranking of the website in the search results. Getting to know the proper and correct keywords can make all the difference in the results. To get the best keywords one can take help from the SEO expert in Dubai.
- Content– Keeping the content fresh will keep the website alive and running as the old content can get popular for a brief while but soon can get stale if not updated in time.
- Text- Using more text than images will enhance the results in a very effective manner as the texts help in the SEO much more than the images.
- Design- Make sure to keep the design user friendly and easy to navigate. As the complex user interface may create a large amount of bounce rate on the website.
- Link Building– Make sure to link the website with the best trustworthy sites as they affect the search results a lot. A positive list of linking will have a good impact on the search results.
- Intent- Focus on the intent of the search for which you want a higher ranking. As the searches on the internet are very vast, one should know the intent in which the site wants to rank high. The SEO experts in Dubai can help to sort out this confusion.
- Backlinks- Keep the backlinks of the website high in quality to get the traffic which will be beneficial for the website. Buying the good for nothing backlinks in bulk will be of no use as the traffic generated by it will not have a positive outcome.
- Site Audit– One needs to check the website thoroughly to make the amendments if there are any required. One may have a good site and the change may make a negative impact instead of positive. To keep this doubt at bay make sure to audit the site.
- Context- Keep a check on the context of your keywords as they will draw in the traffic to your site. If keywords are out of context then the traffic pulled in may not be of any use for the business of the website.
- Site Map- Keep the site equipped with a site map which will help the users to navigate through the content of the website with ease.
- Make it Viral– Adding the viral content on the website will give a nice boost to the website on the social media as well. So make sure to keep the site up to date with the latest viral trends of the internet.
- Social media– The social media can make the site spread like a wildfire. Taking the help of the social media will benefit the site by giving it a huge exposure.
- Long-tail Keywords– The research has shown that the long keywords ( 4 words or more) are the most searched on any search engine.
- Title- The title which is used on the site or the webpage can make a huge difference if the keywords are strategically used in them.
- URL- The formation of the URL can also act as the catalyst for a better ranking in the search engine. To get the most efficient URL one can go and refer to a SEO expert in Dubai.