A Definitive Guide for Building Backlinks You Must Know

After lots of effort, our website is not ranking in the top list, which is a common problem shared by every business owner. One, who cannot adapt the current trends, and algorithms, has to give up earlier.

Google has mentioned the 1# ranking factor is link building. You cannot go so long without doing link building.

What is link building?

A reference from another web page to your web page is referred to as a backlink. Most of the time the authoritative links defined the success of your website.

Why a website cannot rank without the link building, its 100% well proved that without backlinks, a website cannot reach the top. Because;

A good link points towards the great content

Links are responsible for passing the power

They ensure trust

Google does not trust a website without the backlinks

Links help Google to find out your website.

Are all backlink share similarities – The more and the better, the saying doesn’t sit well with the backlink formation. You’d be better if you aim to build quality links rather than the quantity links. Rember week or risky links make you pay penalty to Google and it can harm your organic traffic.

Backlink building techniques – Google has some quality guidelines about the scheme of link building, as follows;

Reciprocal linking – Reciprocal linking has negative as well as positive aspects. it’s not like you start exchanging with your friends for the sake of cross-linking, it will create negative impacts.

Article marketing or guest posting – You will be pointed positively if people will write about you, but if there is stuff with the anchor text is happening that may get you in the trouble.

Links from the web directories If your website is having a link with the niche directories that may show some relevancy. But adding a link from any of the web directories may harm your website. Seo agency Dubai works to make relevant links from the web directories according to their client niche.

Links from the forum and blog posts – By participating in any type of forum, or blog related to your business, or providing contextual information to the audience, it will help to make links easily.

Buying links – Google considers links as votes from the audience. It’s better to create quality content so that you can get natural links. Taking this strategy into consideration will cost you very little, but you need to be patient. If you want to work without any risk, don’t approach link purchasing.

Simply ask for the links – If you are a beginner in this field, you may start easily with the building of relationships with other blogs, of your friends and colleagues. You can start indulging in forums and blogs related to your niche.

You can also go for SEO consultant Dubai; they will make you aware of the best strategies for your business.

Your business needs to have a good image apart from the website. After the content, Google looks forward to the backlinks to ensure a website trustworthily.

Expert SEO Dubai all their experts consider the points according to the Google algorithm to devoid any risk or harm to the brand.

Availing Local SEO Services in Dubai Managing your Business Online

Want to increase the visibility of your web page? You can now establish a new business in Dubai knowing that you get a good online presence. It’s easy to opt for local SEO Dubai that brings in the confidence, as you can become the real entrepreneur. You need to find a reputed agency where an SEO expert takes care of all your needs ensuring that you give your business a new start in Dubai.

Finding the Right SEO Agency

First, you need to a trusted SEO agency ensuring that they handle all your works efficiently. SEO helps your site to get a better rank in the search engines and thus you can now reach your target audience engaging more visitors to your site. In this way, you can enhance the overall business opportunities that give you the confidence to go ahead.

9 Types of Contents Boosting your SEO Page

Here are given 9 types of contents promoting your SEO campaign:

1. Writing the FAQ contents becomes an important thing that boosts your local SEO. Include the necessary facts that help users to know the features in detail.

2. It’s good to frame short-form and evergreen articles that inspire readers to go through the whole piece learning what you want to say.

3. You can create a blog column where you can write articles on different concepts. Make sure you update the blog on a regular basis that helps users to learn new things.

4. You can include pictures and graphics that make the contents more interesting to the readers. Also, you can describe the facts through animated images that help readers to find it interesting and they would go through the details of the products and services you offer.

5. Next, you can write the content in a question and answer format, as it creates a different view making readers feel motivated to learn what the article says.

6. Don’t forget to write an introduction to the article that describes what you are going to say in the whole content. Also, it helps readers to get an overview of the article before they start reading.

7. Do proper research before writing an article that helps you to include all the interesting facts. It makes readers feel good and they would read the content till the end that makes you feel great as a writer.

8. Always write nice product descriptions that help users to know what you are offering and accordingly they can make the right choice. You need to write the details of the products ensuring that a buyer feels confident to add it to the cart.

9. It’s good to write keyword-based articles that help you to target users who are searching with similar words.

Local SEO services Dubai includes all the above-mentioned features and it’s always important to create a content that boosts your SEO campaign. In this way, you can comprehend the importance of writing contents increasing the visibility of your site online.

7 Questions to Ask When Hiring an SEO Consultant

If your website does not show on the first page of a search result using a related keyword, then there is trouble in paradise. If it doesn’t show off then your potential customers do not even know that you exist. As they say, out of sight is out of mind. To make sure that your business is successful online, you will need to hire an SEO consultant or a partner.

Here are 7 questions to ask the prospective SEO consultant:

1. How much experience do you have in SEO marketing?
This is an important and vital question to ask because experience speaks volume about the SEO professional. You can easily measure their success rate by looking at the performance reports of other companies previously.

2. How will you help my business using SEO?
You need to know the strategy of the SEO consultant in order to gain faith in them. They should have a clear plan on how they intend to take your business forward.

3. What are the metrics and tools that you use?
Every SEO agency uses some kind of measuring tools to track the performance of their client’s website. However, some tools are more accurate than the others, so ask which tool the specialist is using for the website performance metrics.

4. How many conversions can you promise on a monthly basis?
Typically, an SEO consultant cannot give you an exact figure about the conversion rate but they can give you a ballpark figure in terms of percentage.

5. Do you charge in the percentage of profit or do you take a set amount as fees?
SEO consultants work both ways, some charge you in the percentage of profits and some just take a standard amount of fees. Either way that should not matter much but it is good to know information.

6. How much time do you require to turn around my business?
Nobody can promise the exact time, but a minimum of 3 weeks is required at the least for the SEO campaign to begin showing results.

7. What is the assurance that my website will be the first search result on all websites?
This is a very good question because SEO agency should be able to assure you by explaining the techniques to you.

These are the questions that you should be asking before hiring an SEO consultant. This way, you can make an informed choice.

Things You Should Know Before You Pay for SEO Services!

SEO can be your gateway to unlocking a whole new league of markets for your products and services and propel your business to the kind of growth you have always dreamed of. SEO which stands for search engine optimization is the collective term given to a number of methods and practices that work towards boosting the online visibility of brands and products, using search engines like Google and Bing. SEO in today’s day and age is a prerequisite for digital marketing, and some of the very best SEO companies in Dubai are working with all kinds of clients including manufacturers, small business owners and door to door service providers. Looking to get SEO services for your business? Read our guide which has been prepared in partnership with top SEO companies in Dubai, that will tell you about things to know before you get an SEO company onboard:

1.Transparent results:

Getting SEO agencies to handle your products and business online can translate to almost instantaneous results! SEO results can easily be tracked on even a daily basis! You as a business owner can ask for daily reports that will include the number of times people have visited your webpage. This data can prove to be of great value, and you can build your greater marketing campaigns around it.

2.Local SEO

Want to make your product/service/brand the talk of the town? The simplest and fastest way to do that would be to hire a top SEO agency and boost the online visibility of your product, in a local area using local SEO. Local SEO techniques work to target online users in a limited geographical location and is especially useful for small business owners who are looking to start building their brand locally.


SMO refers to social media optimisation, and leverages social media platforms like Facebook and twitter to generate buzz about your business. Statistics have proved that SMO leads to greater user engagement and SMO today boasts of a high conversion rate. Make sure your SEO agency also offers SMO services as they are pretty much complementary and incomplete without each other.

4.Mobile optimisation:

Mobile is the way of the future, and more and more users are using mobile devices to access the internet. When you approach an SEO agency your existing digital infrastructure like websites might not be suitable for mobile devices and would need to be worked upon. Make sure your prospective SEO company offers mobile optimisation services.

We have told you briefly about some things to know before you pay for SEO services. We hope this guide has been informative and will prove useful for you. Thanks for reading!

5 Task an SEO Consultant does!!

Nowadays internet has become a very important part of our lives. People surf the internet daily for hours. Many businesses and organizations have started promoting their products and services online. They find it more convincing way as people are very influenced by the internet. But getting maximum clicks on your website is not that easy. You have to follow google’s guideline to stay in the battle. Here comes the role of an SEO consultant. Search Engine Optimization consultant helps the companies to rank their websites on the top results of Google. Every big and small business need the help of an SEO consultant to boost the reach of their website. Here are some tasks which an SEO consultant does.

Fulfill client’s objective: SEO first understands the objective of their client. What does the client really want from the SEO campaign, is the base of the whole planning. An SEO campaign can only succeed when the goal of the campaign is clear. SEO consultants do research for the campaign and plan the whole strategy accordingly.

Examines websites: Once the objective of the campaign is clear, SEO consultant start examining the website of the client to get the loophole and where the corrections are needed. They also examine the websites of the client’s competitors to compare the services of both and to know the plus point of the client.

Search Keywords: Keywords play an important role in the SEO world. It is the keywords which improve the rank of a website. SEO Consultants do their research on the keywords which are trending or the surfers search the most. Then they provide those keywords to the content writers to add in the website content.

Plan for ranking: SEO consultant prepare for all the tasks in advance. They decide the timings of each post and content that when it should go live on the website. They keep their close eye on the website’s ranking and whenever they see a fall in the ranking they active upload the latest content on the website to gain the ranking back.

Timely updates: An SEO check the website of the client timely so that he can identify if any change or update is required on the website. He also ensures that all the recent data and statistics have been updated on the website. He can also suggest some changes in the website which he thinks can be improved to attract more clients.

To complete all the above tasks on time an SEO has to be multi-tasking and intelligent enough to take instant decisions. It is a job which includes lots of responsibilities. SEO is a new industry and there are many things to explore. There is no special degree or qualification required to join the field. A graduate or masters degree holder can also become an SEO.

How to Find Genuine SEO Consultant in Dubai?

SEO consultant

SEO has revolutionised online Marketing and brand visibility. In the age of ‘internet of Things’, a vast majority of human population is turning towards the internet for solutions to all kinds of problems. UAE is no exception and the recent trends have spawned a number of SEO consultants. Businesses have at times, found it difficult to keep pace with the ever expanding influence of online marketplaces and Search Engine optimisation is a key tool that can unlock the online potential of any kind of business, big or small. If you are looking for SEO consultants in Dubai we are here with a guide, on how to find Genuine SEO consultants in the pearl of the gulf!

  • Goals: The first and foremost thing to decide is what you want out of your SEO consultant. SEO consultants offer a wide range of services like search optimization, content writing etc. From a purely business perspective, if you are looking at building a brand, then search optimization should be your topmost priority. You will get quantified data, as to how many users have accessed your business online, what time of the day user interest peaks, in your business etc. This invaluable data along with the numerous eyeballs you will get on your website, can change the face of your business faster than ever! At expert SEO consultants, we strive to provide our clients with maximum visibility in the vast swathes of the internet.
  • Specialization: We have told you about the range of services that a standard seo consultant would provide. If you are particularly lacking in an area, such as search results then you should no doubt pick a consultant that would strengthen them. At expert SEO we have dedicated teams that take care of all the facets of digital marketing like PPC, Content, Optimization etc. We encourage domain specialization amongst our employees and they have consistently risen up to a variety of tricky challenges to deliver optimum solutions.
  • Result-oriented approach: A SEO firms which adopts a result driven approach are the surest sign of a genuine company. You should be able to see the difference before and after hiring a consultant, in terms of number of clicks on your webpage, Amount of time spent on your websites, the number of people redirected to a landing page etc. Also the SEO should proactively designed customized campaigns for peak seasons and holidays, aligned with enhanced business opportunities. At expert SEO we adopt a proactive approach towards marketing for our clients. We pride ourselves on our ability to deliver almost instant results in digital marketing.
  • Money: Money is also an important factor when considering a genuine SEO consultant. You don’t want to spend a small fortune on online marketing so try go get the most bang for your buck while negotiating.

Now that you’ve read about the things that make a top SEO consultant, be sure you include these in your screening process. There is no dearth of SEO consultants, and these things will help you find the right one for your business.