It is the most common question in the industry been asked by a novice. What is a citation? How does that work for SEO?
To simplify, citations are mentions of a business name on other relevant websites that adds value to your money site. It may include a link pointing to your website but it is not important. When the citations are built, Google is considering it to examine the authority of your business website. Citations play a vital role when you want your business to appear in Google as “Best SEO company”.
Let’s dig deeper – Partial and Full Citation
For a business website mention of a business name can be further divided into the partial and full citation. Partial is one that includes only a small portion of NAP i.e. Name, Address and Phone Number. This is quite good rather not having a citation.
The full citation is one which comprises complete NAP details which are important for a business to improve its visibility on the web. When all the details of a business are mentioned on listing sites, it builds a trust factor in the eyes of search engine.
Why citations are important for SEO?
You must have seen that top SEO companies focus on building citations to improve their organic search visibility. It is pretty much significant for every online business because the mention of a website is a part of Google search algorithm which helps search engine to prioritize your website in terms of rank amongst the competition.
In simple words, for local business entities who want to achieve ranking on keywords. If your website has more citations than others then the chances to show above others is high in search engine result pages.
How does it help for SEO?
Citations help online businesses to improve visibility when users are looking for the services you offer. When the consistency of the NAP details is maintained, reviews added periodically, listing on Google My Business page, existing website content and popularity of a website are few other factors which must be considered. Several important criteria work together to build trust for your business as a local service provider.
To build accurate citations it is always advisable to ask an expert from the best SEO company to make sure you get expected results.