5 SEO Strategies That Can Improve the Site’s Appearance

Presently, Google Webmaster tools help you to come up with exclusive features using which you can promote your site online achieving a better ranking in the search engines. In this regards, you need to consult with a Search Engine Optimization consultant who helps you to get familiar with all positive aspects. Thus, you can now feel confident knowing your business gets good recognition online.

5 ways Google Webmaster Tools Improve your Site’s SEO

Once you start using Google Webmaster tools you can comprehend the real-time benefits and you can come up with exclusive SEO strategies. Here are mentioned the way Google Webmaster tool is improving your site’s appearance online:

  • You have to search the keywords and you can take help of Google Index where you can get the keywords and you can choose the good ones that increase the visibility of your site. An SEO expert must have a clear idea of how to choose keywords ensuring that they are the best for a specific website.
  • Structured data is another tool, which explains your site’s content to the search engines. Thus, your site gets easily detected and you can now get a good position that improves your site’s appearance. GWT comes up with a feature that shows the structured data and you find it easy to get listed in the top pages.
  • Next, you can use the Structured Data Marker Helper that makes it easy to tag the data fields for different events, products, etc. on your site. It’s a point-and-click tool, which is easy to use and now you can get all desired results.
  • Remove URLs feature is another useful option of Google Webmasters tools. It helps you to remove URLs from Google Index and thus you can now maintain a proper length of the URL. This is a very powerful tool and you need to use this with proper care.
  • The Sitemaps section is another important part of Google Webmaster tools that allows you to view all the sitemaps, which you have added. You can view the maps along with statistics such as the last date when it was processed, the number of pages submitted, etc. You can view these statistics in the form of content, image, news, etc.

So, you get a clear view of 5 ways you can use the Google Webmasters tools ensuring that you boost your site’s SEO. Also, you can now turn out with effective SEO strategies that give you the confidence to continue promoting your site online.

Finding a Reputed SEO Agency in Dubai

Now, it’s time to find a reputed SEO agency Dubai that helps you to get access to all beneficial solutions. You can also go through the online reviews learning previous users’ experiences and thus you can make the right choice.

Finally, you can explore the usability of the tools that give your site the ultimate recognition and you can become a successful entrepreneur. Simply, you need to hire an expert who is well-familiar with the tools and thus can use the features in the right way.

10 Important SEO Trends of 2019 you must follow

A website yielding no results is useless. The main aim to design a website is to generate traffic. Generation of traffic can bring SEO for the site. If these parameters are unfulfilled, then the main aim of having a website is lost. It is as good as having no website at all for the concerned company. Web presence which does not satisfy the requirements of web presence for the concerned company is of no use. There are few strategies and tactics which can be employed to bring successful SEO results.

Be aware of the target audience and understand them

What does the audience prefer? This is a simple question but if you know the answer to this question, then most part of the SEO is done. Whether the customers like text, audio, or video; is a part which should be known to the company. If the website has been beautifully crafted and yet caters to a wrong audience, the effort is gone wasted. On the contrary, if the site is enhancing the audience search results, Google will definitely feature it in the top ranking pages. Google has also reflected a shift in the keyword intent. Thus the

SEO experts have to shift their keyword search and create the ones which compliment the latest trend.

Take all search engines’ perspectives

Often Google is considered to be the best option to judge SEO and then make amendments in the site so that Google pages can be targeted. But the year 2019 will not belong to Google only. The SEO will have to adjust according to other search engines as well. People search for podcasts, apps, videos, etc. and the search results should also show them the diversity. Thus SEO has to expand and cover other platforms also.

Use of structured data

If Google aims to move from mobile list to an A-list, then it has to give importance to Structured data. Even if the Al is good yet if it takes more than required time to crawl, then the visitor is surely going to lose interest and move on. Al should be fast in processing. Understanding structured data is also very important.

Create quality content

Content is still the king. Even 2019 SEO trends show that the website which has exceptional and credible content will get visibility in the top ranking pages of the search engines. Just writing a blog to keep the site alive and moving does not guarantee any reward but feeding the blog with an exceptional and informative piece of writing can do the trick.

Take care of technical SEO side also

Elements like speed, JavaScript, PWAs (Progressive Web Apps) should be in place. any site which is slow in loading does not have a great future in terms of SEO.

On-Page Optimization also rules

This is still an important trend to follow for SEO in 2019 also. the content on the page has to be clear, precise, and non-repetitive. The question-answer format is very popular and garners great results.

Takeaway

These are some of the SEO trends which will rule 2019 and the sites should be SEO ready to yield great results.

10 Essential SEO Factors That Are Must for Ranking

SEO requirements are constantly changing, and it can be challenging to keep up with the latest developments. But if you want your site to receive traffic, you should be aware. Well-optimized sites over time receive more and more traffic, which means more potential customers and sale. Without SEO, search engines will not be able to find your website, and all your hard work will be in vain.

In this guide, we’ll tell you about the most crucial SEO ranking factors you need to dominate your search.

1. A secure and accessible site
Not surprisingly, the first of our SEO ranking factors are related to the correct URL type. In particular, this is the URL that Google bots can easily find and crawl. In other words, Google must be able to visit the URL and view the content of the page to begin to understand what this page is about. To help bots, you will need:

A robots.txt file that tells Google where it can and cannot find information about the site.

A site map that lists all your pages. If you are working with a WordPress site, you can customize a sitemap through Yoast SEO. If not, you can use the site map generator online.

2. Page speed (including mobile page speed)
Page speed has been identified as one of the main factors ranking SEO for many years. Google wants to improve the user experience on the Internet, and fast-loading web pages will definitely do that.

Google announced an update to the search engine speed-oriented mobile page algorithm that will begin to affect websites from July 2018. If your site does not load quickly on mobile devices, it can be penalized. Use Google’s mobile testing tool to see how your site is loaded.

3. Mobile First Index
Mobility is another important factor in SEO ranking of website promotion, which is definitely worth it from SEO consultants Dubai. More people are using mobile devices than desktop computers to access the Internet, and this is one of the reasons for the change in how Google ranks search results.

What you should pay attention to:

1. Do you have a responsive website that automatically resizes to fit the device?

2. Do you use large fonts for easy reading on a small screen?

3. Accessibility and ease of navigation, including easier access to the menu

4. Ensuring that the main content is not hidden from intermediate advertising

5. Find out more mobile-friendly design tips to improve ranking in Google search in our guide to improving conversion rates for mobile devices.

4. Domain Age, URL, and Permissions
Did you know that almost 60% of sites that are in the top ten Google rankings are three years old or more? A research data on two million pages show that very few sites younger than a year reach this ranking. So if you have had your website for some time, and you have optimized it using the tips from this article, this is already an advantage.

In some cases, the domain name matters. Although Google has penalized exact-matched domains (those in which the target keyword is in the URL), such punishment is usually applied to spam sites with thin content.

5. Optimized content
We already talked a lot about content and ranking factors in SEO. This is because this is one of the most important search ranking factors (right there, with links, user experience, and Rank Brain, which we’ll get to soon). One SEO ranking factor that leads to the negative ranking is duplicate content. For SEO, fresh, original content is always better. And if you have similar content, tell Google which one should be considered the most authoritative using canonical URLs.

6. Technical SEO
Earlier, we said that getting the right code is one of the aspects of SEO site optimization for improving search engine rankings. Here are some aspects to look out for:

1. Use key phrases in the page headlines, and it is there that Google first looks to determine which content belongs to which search. You will see the page title in the first line of the search results entry.

2. Use title tags to show the content hierarchy. If your heading is formatted as h1, then use the subtitles h2 or h3.

3. Create a Meta description that simultaneously attracts readers and includes your key phrase or takes help of SEO agency. Meta-descriptions should be short and comfortable.

7. User Experience (Rank Brain)
For a while, Google has been using artificial intelligence to increase the ranking of web pages. He calls this Rank Brain factor. It includes several signals that affect your search engine rankings.

1. Click through rate- number of people in the percent who click to visit your site after the entry appears in the search results.

2. Bounce rate is the number of people who closed your site again, which basically means that your site did not give them what they wanted. To deal with this problem, you can take the help of SEO consultants.

3. Waiting time- how long the visitors stay on your site after their arrival.

8. Reference
At best, when a reputable site includes a relevant link to your site in the relevant part of its content. Finally, links to your own content can help link pages for both Google and your visitors, making each page more valuable. If you have an official page and a link to another page on your site, it helps visitors find another page and passes some amount of weight. This will help this second page to increase search engine rankings.

9. Social Signals
The official word for Google is that social shares are not a direct ranking factor. Links from Twitter or Facebook are not considered links from other reputable sites.

However, it cannot be denied that the top-ranked pages in Google search results usually have a lot of common resources- perhaps because the more your content is published, the more people will see it and decide to share a link to it. This means that getting more social share helps your ranking in search engines, at least indirectly.

10. Real business information
This advice by SEO agency is important for businesses targeting specific local points. The absence or presence of business information on your website is one of the most important ranking factors.

Therefore, it is essential to look after areas as:

1. Business listings on Facebook and Google My Business

2. NAP – name, address, phone number

3. Reviews on these sites and in relevant directories such as Google reviews and other

4. Correct local search conditions

7 Off page SEO Techniques That Are Helpful to Bring Ranking

Search engine optimization is a technique which will help to improve the traffic to your website to help you rank as high as possible on search engine result pages such as Google, Yahoo, etc. SEO can help in two different ways to improve your website rankings

1.On Page SEO: This refers to all the activities you do on your website to help you rank higher such as title, content, meta tags, etc.

2. Off Page SEO: This refers to all the activities you do off your website to help you rank higher such as social media activities, influencer activity, blogging, etc.

You can easily hire an SEO service company to help you with effective ways to increase your page ranking through off-page SEO activities-

1.Social Networking Platforms
Social media platforms are bigger than ever today! Also known as online reputation management, this involves advertising on social media to market and build your online reputation. You can make brand pages and accounts on social media sites such as Facebook, Instagram, Twitter, LinkedIn, Google+, etc.

2.Social Media Influencer Activity
This is one of the best ways to promote your brand online! By sending a PR package of your products to one or multiple social media influencers, you give their followers a reason to visit your website.

3.Blog Marketing
Blog marketing is when you post comments on other blogs which are similar to yours. This allows you to add a link in the comments. These links can be crawled by the search engines, which helps bring traffic to your website.

4.Photo Sharing
If you have got a special photoshoot done for your products, then you can share them on websites such as Picasa, Flickr, Photo Bucket, etc. People who use these websites regularly will see these images and are most likely to follow the link to your website.

5.Video Marketing
The same way you have shared your photos, if you have shot any videos for your website you can upload the same videos on websites like YouTube, etc. This also allows people to follow and be updated with your content.

6.Answer Questions
Actively participate in answering questions on websites like Quora, Yahoo, etc. By answering relevant questions as per your website niche, you will be able to build up your company’s reputation. You can even paste the link to your website, so people can easily find your site. This way you will only increase the popularity of your website.

7.Search Engine Submission
Search engine ranking takes time. To speed up this process you can submit your website to the most popular search engines Yahoo, Google, etc.

If you are looking for Search Engine Optimization services, then find a good company which will provide you with both on page SEO as well as off page SEO services which will benefit your business and get you the ranking you need on search engine result pages.

An Effective Guide About Citations For SEO

It is the most common question in the industry been asked by a novice. What is a citation? How does that work for SEO?

To simplify, citations are mentions of a business name on other relevant websites that adds value to your money site. It may include a link pointing to your website but it is not important. When the citations are built, Google is considering it to examine the authority of your business website. Citations play a vital role when you want your business to appear in Google as “Best SEO company”.

Let’s dig deeperPartial and Full Citation

For a business website mention of a business name can be further divided into the partial and full citation. Partial is one that includes only a small portion of NAP i.e. Name, Address and Phone Number. This is quite good rather not having a citation.

The full citation is one which comprises complete NAP details which are important for a business to improve its visibility on the web. When all the details of a business are mentioned on listing sites, it builds a trust factor in the eyes of search engine.

Why citations are important for SEO?

You must have seen that top SEO companies focus on building citations to improve their organic search visibility. It is pretty much significant for every online business because the mention of a website is a part of Google search algorithm which helps search engine to prioritize your website in terms of rank amongst the competition.

In simple words, for local business entities who want to achieve ranking on keywords. If your website has more citations than others then the chances to show above others is high in search engine result pages.

How does it help for SEO?

Citations help online businesses to improve visibility when users are looking for the services you offer. When the consistency of the NAP details is maintained, reviews added periodically, listing on Google My Business page, existing website content and popularity of a website are few other factors which must be considered. Several important criteria work together to build trust for your business as a local service provider.

To build accurate citations it is always advisable to ask an expert from the best SEO company to make sure you get expected results.

Availing Local SEO Services in Dubai Managing your Business Online

Want to increase the visibility of your web page? You can now establish a new business in Dubai knowing that you get a good online presence. It’s easy to opt for local SEO Dubai that brings in the confidence, as you can become the real entrepreneur. You need to find a reputed agency where an SEO expert takes care of all your needs ensuring that you give your business a new start in Dubai.

Finding the Right SEO Agency

First, you need to a trusted SEO agency ensuring that they handle all your works efficiently. SEO helps your site to get a better rank in the search engines and thus you can now reach your target audience engaging more visitors to your site. In this way, you can enhance the overall business opportunities that give you the confidence to go ahead.

9 Types of Contents Boosting your SEO Page

Here are given 9 types of contents promoting your SEO campaign:

1. Writing the FAQ contents becomes an important thing that boosts your local SEO. Include the necessary facts that help users to know the features in detail.

2. It’s good to frame short-form and evergreen articles that inspire readers to go through the whole piece learning what you want to say.

3. You can create a blog column where you can write articles on different concepts. Make sure you update the blog on a regular basis that helps users to learn new things.

4. You can include pictures and graphics that make the contents more interesting to the readers. Also, you can describe the facts through animated images that help readers to find it interesting and they would go through the details of the products and services you offer.

5. Next, you can write the content in a question and answer format, as it creates a different view making readers feel motivated to learn what the article says.

6. Don’t forget to write an introduction to the article that describes what you are going to say in the whole content. Also, it helps readers to get an overview of the article before they start reading.

7. Do proper research before writing an article that helps you to include all the interesting facts. It makes readers feel good and they would read the content till the end that makes you feel great as a writer.

8. Always write nice product descriptions that help users to know what you are offering and accordingly they can make the right choice. You need to write the details of the products ensuring that a buyer feels confident to add it to the cart.

9. It’s good to write keyword-based articles that help you to target users who are searching with similar words.

Local SEO services Dubai includes all the above-mentioned features and it’s always important to create a content that boosts your SEO campaign. In this way, you can comprehend the importance of writing contents increasing the visibility of your site online.

Effective SEO Strategies You Should Follow for Increase Your Business!

SEO is the key to stay in business in the competitive market we live in. Today’s business environment is going digital and this digital data can be used very well to gather information about the consumers and to connect to them. Connecting to the consumers and reaching the consumers requires strategies; for the digital age, this strategy is the search engine optimization. This is a technique to understand how to reach the audiences effectively and how to get viewership for your content. Keywords, the structure of the site, social sharing are all ways to increase your audience reach. Many companies hire people to get their SEO work done to reach an audience. There are SEO services company that are offering amazing SEO services that focus on search engine optimization. Some of the effective strategies are as follows –

1. Keywords or Catchphrases.

One of the greatest mix-ups you can make with your business blog is to neglect to incorporate suitable catchphrases in your posts. Each post is a chance to get seen via web indexes for another arrangement of catchphrases. Great catchphrases ought to create a little, a however all-around focused measure of pursuit traffic, including no less than 500 careful match looks monthly. They additionally shouldn’t be excessively normal and excessively focused with increasingly well-known online journals and sites. To decide if a catchphrase has an excessive amount of rivalry, first introduce a free program toolbar that shows data about each site in the Google results pages when you look for your objective watchword. At that point investigate the most recent Google Top 10 results for your objective word or expression.

2. Backlinks.

In the event that you have a lot of high calibers, important locales connecting back to your page, it demonstrates the engines that your blog is additionally of high caliber. To improve your position in web index results, consider certain SEO services for making visitor posts on pertinent locales and taking part in industry gatherings. This can result in connections back to your site, which will at last lift your hunt rank.

3. Share socially.

For an extreme effect, keep up a functioning nearness on the person to person communication locales that are well known with your audience and give instruments on your site to enable them to share your substance. Make sure your social media presence is high and that the audience sees the most of your content.

4. Strong structure.

Make it easy for the consumer to navigate on your site. Ensure such a strong SEO that your page can be reached in three clicks. Direct the audience to other blogs by inserting internal links. Avoid duplicate content since the search engines use only one site’s content.

With these strategies, you can easily increase the reach of your business and enhance your profit margins significantly.

7 Questions to Ask When Hiring an SEO Consultant

If your website does not show on the first page of a search result using a related keyword, then there is trouble in paradise. If it doesn’t show off then your potential customers do not even know that you exist. As they say, out of sight is out of mind. To make sure that your business is successful online, you will need to hire an SEO consultant or a partner.

Here are 7 questions to ask the prospective SEO consultant:

1. How much experience do you have in SEO marketing?
This is an important and vital question to ask because experience speaks volume about the SEO professional. You can easily measure their success rate by looking at the performance reports of other companies previously.

2. How will you help my business using SEO?
You need to know the strategy of the SEO consultant in order to gain faith in them. They should have a clear plan on how they intend to take your business forward.

3. What are the metrics and tools that you use?
Every SEO agency uses some kind of measuring tools to track the performance of their client’s website. However, some tools are more accurate than the others, so ask which tool the specialist is using for the website performance metrics.

4. How many conversions can you promise on a monthly basis?
Typically, an SEO consultant cannot give you an exact figure about the conversion rate but they can give you a ballpark figure in terms of percentage.

5. Do you charge in the percentage of profit or do you take a set amount as fees?
SEO consultants work both ways, some charge you in the percentage of profits and some just take a standard amount of fees. Either way that should not matter much but it is good to know information.

6. How much time do you require to turn around my business?
Nobody can promise the exact time, but a minimum of 3 weeks is required at the least for the SEO campaign to begin showing results.

7. What is the assurance that my website will be the first search result on all websites?
This is a very good question because SEO agency should be able to assure you by explaining the techniques to you.

These are the questions that you should be asking before hiring an SEO consultant. This way, you can make an informed choice.

Things You Should Know Before You Pay for SEO Services!

SEO can be your gateway to unlocking a whole new league of markets for your products and services and propel your business to the kind of growth you have always dreamed of. SEO which stands for search engine optimization is the collective term given to a number of methods and practices that work towards boosting the online visibility of brands and products, using search engines like Google and Bing. SEO in today’s day and age is a prerequisite for digital marketing, and some of the very best SEO companies in Dubai are working with all kinds of clients including manufacturers, small business owners and door to door service providers. Looking to get SEO services for your business? Read our guide which has been prepared in partnership with top SEO companies in Dubai, that will tell you about things to know before you get an SEO company onboard:

1.Transparent results:

Getting SEO agencies to handle your products and business online can translate to almost instantaneous results! SEO results can easily be tracked on even a daily basis! You as a business owner can ask for daily reports that will include the number of times people have visited your webpage. This data can prove to be of great value, and you can build your greater marketing campaigns around it.

2.Local SEO

Want to make your product/service/brand the talk of the town? The simplest and fastest way to do that would be to hire a top SEO agency and boost the online visibility of your product, in a local area using local SEO. Local SEO techniques work to target online users in a limited geographical location and is especially useful for small business owners who are looking to start building their brand locally.

3.SMO

SMO refers to social media optimisation, and leverages social media platforms like Facebook and twitter to generate buzz about your business. Statistics have proved that SMO leads to greater user engagement and SMO today boasts of a high conversion rate. Make sure your SEO agency also offers SMO services as they are pretty much complementary and incomplete without each other.

4.Mobile optimisation:

Mobile is the way of the future, and more and more users are using mobile devices to access the internet. When you approach an SEO agency your existing digital infrastructure like websites might not be suitable for mobile devices and would need to be worked upon. Make sure your prospective SEO company offers mobile optimisation services.

We have told you briefly about some things to know before you pay for SEO services. We hope this guide has been informative and will prove useful for you. Thanks for reading!

Helpful Tips for Hiring the Best Seo Company for Your Business

SEO companies are a big part of huge brands that make them a place on leading the list of online search results which makes them approachable and popular and best SEO company in Dubai has a hand in making this thing happen. Top SEO companies in Dubai are committed to getting their clients on top of various engines that one can find as it is important to stay in the competition to get recognition constantly. Many fail to realize the importance of hiring a great SEO company as they can actually boost them reach in a widespread manner so following are some helpful tips for hiring the best SEO company for your business:

1. Make the requirements clear

People fail to recognize good companies and their potentials as great companies collect information from clients and make an effort to understand what they are looking for which is why one should approach the best SEO company in Dubai to get the desired result.

2. Previous performance

Have a look at their previous performance which can reflect the reasons why the company isn’t doing great in terms of getting names their names on the search engine, to get an idea, connect with top SEO companies in Dubai to get the problem solved.

3. Value

It is important to know that cheaper plans are not always helpful for all the clients so, explain to the company as to why one should select a good plan and the advantages that they get by implementing it. A good SEO company Dubai will explain in detail the positive outcomes that one can achieve by paying a handsome of money.

4. Read the testimonials of the company

Make sure to read some reviews and testimonials of the company online as it can give one some idea about them and the reason for their popularity. Talk to people who have used their services then come to a point.