Search engine optimization is a technique which will help to improve the traffic to your website to help you rank as high as possible on search engine result pages such as Google, Yahoo, etc. SEO can help in two different ways to improve your website rankings
1.On Page SEO: This refers to all the activities you do on your website to help you rank higher such as title, content, meta tags, etc.
2. Off Page SEO: This refers to all the activities you do off your website to help you rank higher such as social media activities, influencer activity, blogging, etc.
You can easily hire an SEO service company to help you with effective ways to increase your page ranking through off-page SEO activities-
1.Social Networking Platforms
Social media platforms are bigger than ever today! Also known as online reputation management, this involves advertising on social media to market and build your online reputation. You can make brand pages and accounts on social media sites such as Facebook, Instagram, Twitter, LinkedIn, Google+, etc.
2.Social Media Influencer Activity
This is one of the best ways to promote your brand online! By sending a PR package of your products to one or multiple social media influencers, you give their followers a reason to visit your website.
Blog marketing is when you post comments on other blogs which are similar to yours. This allows you to add a link in the comments. These links can be crawled by the search engines, which helps bring traffic to your website.
If you have got a special photoshoot done for your products, then you can share them on websites such as Picasa, Flickr, Photo Bucket, etc. People who use these websites regularly will see these images and are most likely to follow the link to your website.
The same way you have shared your photos, if you have shot any videos for your website you can upload the same videos on websites like YouTube, etc. This also allows people to follow and be updated with your content.
Actively participate in answering questions on websites like Quora, Yahoo, etc. By answering relevant questions as per your website niche, you will be able to build up your company’s reputation. You can even paste the link to your website, so people can easily find your site. This way you will only increase the popularity of your website.
7.Search Engine Submission
Search engine ranking takes time. To speed up this process you can submit your website to the most popular search engines Yahoo, Google, etc.
If you are looking for Search Engine Optimization services, then find a good company which will provide you with both on page SEO as well as off page SEO services which will benefit your business and get you the ranking you need on search engine result pages.